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A Practical Approach to Content Analysis
If you tell a client or an employer that their content has issues, they will obviously want to know what kind of issues you’re talking about and why they are issues. Knowing the answer to the...
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How Mayo Clinic Connects with Patients using Content Marketing [Case Study]
It’s no secret that healthcare organizations are still wondering how to engage online without getting into trouble. For instance by October 2011 only about 20% of US Hospitals had some kind of social...
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Website Content: What Healthcare Marketers can learn from WebMD
WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen. WebMD the health-information website It turns out that highly commercialized content is one...
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9 Tips to Make Healthcare Content More Compelling
With a few exceptions healthcare websites are plagued by content that is dull, difficult to understand and fuzzy on the value proposition. Online readers don’t have time for this. In fact studies show...
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10 Easy Content Marketing Tips You Can Apply Today!
Content Marketing is all about engaging a well-targeted audience with valuable, helpful and compelling content that solves their problems and persuades them to do business with you. There is a...
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Smashing Social Media Strategy at UAB Medicine
From what I’ve seen in the past, medical facilities aren’t known for their social media prowess. In fact healthcare organizations are lagging behind when it comes to adaptation of social media content....
View ArticleClik here to view.
9 Tips to Make Healthcare Content More Compelling
With a few exceptions healthcare websites are plagued by content that is dull, difficult to understand and fuzzy on the value proposition. Online readers don’t have time for this. In fact studies show...
View ArticleClik here to view.
10 Easy Content Marketing Tips You Can Apply Today!
Content Marketing is all about engaging a well-targeted audience with valuable, helpful and compelling content that solves their problems and persuades them to do business with you. There is a...
View ArticleClik here to view.
Smashing Social Media Strategy at UAB Medicine
From what I’ve seen in the past, medical facilities aren’t known for their social media prowess. In fact healthcare organizations are lagging behind when it comes to adaptation of social media content....
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